Personal investors
Markets change, but for 50 years, we've stayed the course together.
Taking a stand for investors, treating them fairly, and giving them the best chance for investment success. It's been our mission since 1975.
From the revolutionary idea to build a mutual fund company focused on investors' success, to the historic expense ratio reduction expected to save investors $350 million,* you'll always be our why. Flip through 50 years of our most iconic moments.
At Vanguard, our standards of success are based on helping investors achieve financial security.
Get more information about our awards#1 in DIY investor Satisfaction for the 4th time
Only robo-advisor to earn a "High" assessment
Best New U.S. Fixed Income ETF award
7 best 401(k) plans for the months of August and September
Best Robo-Advisor for Low-Cost Investing, awarded by NerdWallet, January 2024. Based on data as of October 2023.1
Received by 10 Vanguard funds2